Stop Guessing Which Leads Matter—Know in 200 ms
Transparent ML scores every inquiry and routes high-value prospects to your best reps automatically. Automatic re-scoring with every customer engagement.
Only pay for qualified leads on Google and Meta and use AI-Powered dashboards to unlock intelligence buried in your CRM.
Instant CRM Lead Scoring
Predict ROAS Before Spending
Optimize Sales Pipeline
Marketing Spend Optimization
Trusted By Top Sales and Marketing Teams
How It Works
01.
Connect your data
We connect to your data sources with a simple one-click authentication and authorization. Once connected, GenComm AI instantly begins building full lifecycle customer profiles using snapshots at every engagement point.
Instead of static records, you get a dynamic view of each customer journey capturing interactions across touchpoints to enrich your CRM and power more accurate AI lead scoring from the very start.
Your data stays secure, private, and always under your control.
02.
Guided onboarding
We work closely with you to understand the KPIs you target and your goals for improving lead quality and streamlining sales processes.
Our team guides you step by step through GenComm’s data validation and onboarding, ensuring your CRM data is clean, structured, and ready for AI-driven insights.
This collaborative setup guarantees that the models align with your business objectives from day one.
03.
Gencomm ML
You define your KPIs and lead qualification framework whether it’s conversion, profit, or repeat customers. The GenComm AI system ingests your historical data, enriches it with AI, and uses lifecycle snapshots to predict outcomes early in a customer’s journey.
We build 10,000+ models to identify the best fit for your business, then connect a live scoring endpoint to your output destination of choice.
This ensures your team always operates with the most accurate and revenue-focused predictions available.
04.
Connect ad platforms
Authorize connections to your major marketing platforms in just a few clicks to enable real-time ROI measurement and campaign optimization.
GenComm AI automatically syncs with your ad accounts, giving you live performance data tied directly to your customer profiles.
This makes smarter targeting with tROAS and tCPA effortless so every campaign is optimized for results, not guesswork.
05
AI Powered Custom Dashboards
Our dashboards turn raw CRM data into clear, interactive visuals that highlight both your key KPIs and the factors driving lead quality.
Instead of digging through reports, you can ask AI anything about your data and instantly generate graphs, insights, and tables.
The result is faster answers, smarter decisions, and a clearer view of what truly drives revenue.
Meet Gencomm
in 90 Seconds
Frequently Asked Questions
What KPIs do your predictive models support?
The KPIs depend on your business model. For big-ticket purchases, we predicted conversion rate, profit contribution and revenue for each lead. For repeated purchase scenarios, we predict 30-day conversion rate, 30-day profit/revenue contribution, 365-day profit contribution and customer lifetime value.
How can I monitor model accuracy?
Predictions and actuals are shown in the Gencomm frontend and can be filtered to examine key segments. You can configure when to “freeze” model predictions in your frontend experience (e.g., 3-days after customer acquistion) so you can easily validate actuals vs. predictions. The full history of model scores is provided for every customer (e.g., the score 12-hours into the lifecycle, the score 24 hours in..) to your connected database, allowing you to optimize when to trigger certain key actions, such as marketing reporting and sales allocation.
How can I optimize my customer acquisition with Gencomm ML-scores?
Automated spend management systems, such as tCPA and tROAS, require timely and accurate signals to optimize ad spend effectively. Short-term metrics like clicks, form submissions, or immediate revenue are timely, but inaccurately capture high-value customers who drive long-term business success.
ML-powered targeting prioritizes long-term value with timely, responsive signals by sending predictive KPIs (profit, conversion, CLV) to ad platforms like Google & Meta.
Eliminate wasted spend on low-value customers: ad platforms will happily send you low-value customers if you are paying for them. Stop “counting” KPIs from customers with low predicted value
Reinvest in quality customers: pay more for actions from high-value customers, ensuring ad platforms prioritize sending them to you over competitors (“cream skimming”)
How can I optimize sales processes with Gencomm?
You can prioritize predicted high-value customers & manage inbound volume by investing early in high-potential prospects and always ensure top-scoring leads get “white glove” treatment.
Use live-scoring to triage low and medium leads with automation. Customers that engage with automated responses will see scores go up and can trigger white glove sales experience
Use ML to evaluate and optimize sales agent performance by using the connected lifecycle score database to record predicted sales at time of allocation. By controlling for “initial lead quality”, you can disentangle lead quality from sales performance. Try and evaluate new tactics with an established baseline (“what values should these leads have produced”).
What is "real-time ROI reporting"?
True Marketing ROI is delayed because sales and profit takes time to accrue. Short-run proxies can lead to inaccurate spend assessments. Once you realize customer quality has gone up or down, it’s too late to react. You are stuck with either bad ROI or missed growth opportunities to acquire profitable customers.
Predictive ML forecasts ROI keep you ahead of the competition. Predictions for conversion probability, revenue, and CLV that are accurate 30 minutes to 48 hours after clicks. This provides a view of ROI that matches the time of spending reporting, and allows you to stay ahead of competitors while they wait for lagging indicators.
How much does GenComm cost?
Pricing depends on the scale of your business, complexity of your integration and performance needs for your ML scoring loop(s). We feature transparent pricing for common use cases and are happy to provide you with a price estimate in a Demo call. Qualified customers get a 30-day, no-risk free trial.
How secure is my data with GenComm?
Directly book a demo or fill in the form and “Get Started For Free” and we’ll reach out to you within one-business day for at tailored conversation to explore the value of Gencomm for your business.
How can I get started with GenComm?
Book a demo or reach out via “Get Started for Free.” If you are an existing customer, your account admin has a direct line to a Gencomm team member.
How can I contact the Gencomm team
If you are an existing customer, your account admin has a direct line to a Gencomm team member.